In 2015 we were involved in the branding and marketing for the very first Edinburgh Arab Festival.
Due to the nature of the festival, being the first of its kind in Edinburgh, the festival required a fresh approach to the branding.
In collaboration with a small think tank the main branding colour was a choice between rich red and sky blue. The blue colour which was selected and which is used throughout the branding was reflective of the painted streets of Morocco.
This was a very big project, but we managed to produce a consistent series of assets which could be further used and utilised in future.
Such assets included, banners, posters, booklets, business cards, and of course the logo.
