Elixir Sport required a versatile logo and brand identity which could be easily adaptable. The logo itself needed to be simple enough that it could be presented in a variety of colours and then printed onto a variety of merchandise, such as t-shirts, sports gear, water bottles etc. We approached this logo keeping the key […]

Elixir Sport required a versatile logo and brand identity which could be easily adaptable. The logo itself needed to be simple enough that it could be presented in a variety of colours and then printed onto a variety of merchandise, such as t-shirts, sports gear, water bottles etc.
We approached this logo keeping the key brands in mind, Nike, Adidas. The theme across modern sports brands is a clear type, which is usually quite bold, and an iconic and simple logo glyph.
Working closely with the client, we went through a few variations of the liquid droplet idea, before the client stated that they wanted to use the symbolism of a person with their arms outstretched.
The final logo uses the main brand colours which are red and black.
We created a complete brand identity for Elixir Sport and wish them the best in all future endevours.